By: Lisa Chai, Sr. Research Analyst
2 Dec, 2020
14 Nov, 2019
By Lisa Chai, Senior Research Analyst, ROBO Global
19 Sep, 2019
By: Erica Allaby, Content Manager, ROBO Global
Amid the rolling hills of South Dakota lies a long strip of highway that billboard marketing has effectively served for nearly a century. Today, I-90 remains scattered with billboards advertising Wall Drug. Standing at just a hundred feet apart for more than a hundred miles, the signs deliver a simple message: “Stop at Wall Drug for free water and fun!” It’s a near-constant barrage of in-your-face marketing that can’t help but fill passers-by with curiosity.
11 Jul, 2019
Augmented reality. The highly hyped phrase itself conjures up images of a fantastical future. And yet, in the case of ROBO Global Index member PTC, those images actually live up to the hype. A leader in CAD (computer-aided design) and PLM (product lifecycle management), PTC has successfully pivoted its focus toward the Internet of Things, or IoT. The company now boasts a growing ecosystem of customers that are using its comprehensive IoT software development stack to create the future of augmented reality (AR) and virtual reality (VR).