If you’ve ever spent time on an angry sea, you’ve seen first-hand just how powerful a fast-changing storm can be. Industry 4.0, or the fourth industrial revolution, is the biggest storm to come ashore in our history. And of the three waves of this storm, the second—which is happening now—is transforming the world as we know it. And it’s all rooted in Artificial Intelligence.
I recently had the opportunity to chat with Henrik von Scheel, the originator of the Industry 4.0, who gave me a first-hand look into the newest industrial revolution and how this powerful force is quickly changing everything we know—about everything we know. Henrik’s knowledge and conviction made it clearer than ever that the time for investors to act on AI is now! Here’s an excerpt of what he had to say:
Artificial Intelligence. Blockchain. Smart Automation. 6G Communication. Future of Energy. All of these components are included in the second wave of today’s industrial revolution, and every one of them is poised to drive almost unthinkable change to every aspect of our lives. How we communicate, how we relate to each other, and how we interact with the world around us. How every product we buy is created, marketed, sold, and delivered. How our food is grown and our healthcare is provided. It is a revolution unlike anything any of us have ever witnessed before, and it’s going to have every one of us wondering, “What’s next?” for decades to come.
At the core of this massive change is not, as most people assume, technology, but the human being.
I originated Industry 4.0 back in 2008 when I was invited to work with German Chancellor Angela Merkel to help Germany rise from the ashes of the financial crisis. The goal was to create a strategy to boost productivity and Germany’s GDP by increasing efficiencies across every industry. Two years later, in 2009, Chancellor Merkel announced the digital agenda for Germany, and all countries in Europe were asked to implement Industry 4.0 as quickly as possible. The plan was aggressive, but it was built on technologies and applications that either already existed at the time or were well on their way to fruition.
A year later, in 2010, I remember sitting with my two esteemed colleagues that co-authored the digital agenda. As the three of us talked about what we were watching transpire and how rapidly Industry 4.0 was changing the world, the reality of what was happening suddenly hit us. The magnitude of change that was occurring was even more immense and more disruptive than any of us had predicted. I remember shouting, “Holy smokes!” and laughing out loud as I suddenly saw that for the first time in our lifetimes, numerous powerful trends were merging and colliding. The Internet. Mobile. Social Media, Cloud and Big Data. Each were momentous in their own right, but the stunning reality was that they were all coming together at the same time, fueling each other, and growing into something that, until now, had been beyond our imagination. Digital, physical, and virtual realities are coming together to form the biggest structural change of the past 250 years. It was—and is—a perfect storm.
Today, nearly a decade after Merkel’s announcement, the second wave of Industry 4.0 is quickly becoming a global movement. In its scale, scope, and complexity, the transformation is unlike anything humankind has experienced before. It is disrupting every industry and economy in every country around the globe. And while technology certainly is the key driver of the second wave, what may be the most fascinating thing about the change that’s happening today is the ability of AI technologies to put humans at the center of all it strives to achieve. This fact sets it apart from the industrial revolutions of the past.
Of course, each industrial revolution forms the industrial evolution that has gotten us where we are today. The first industrial revolution, also called the mechanization revolution, was brought about by water and steam. Occurring in the late 18th century, it was the first time automation created a huge breakthrough in productivity and consistency of production. Using steam and water to drive textile mills and weaving machines, the first industrial revolution completely changed the way cloth was produced. Next came the second industrial revolution, when electricity enabled mass production, and combustion engines fueled new power machines. The first assembly lines were introduced using new materials and chemicals, and communication became easier thanks to the telephone. Then, in the mid-twentieth century, came the third industrial revolution, also known as the digital revolution. More advanced electronics and information technology were used to automate factory production, and beginning in the 1970s, the introduction of automation and robotics ushered in a new era.
When the Internet was introduced to the public in 1989, our lives were changed in what seemed like an instant. What we know now is that it was just a seed of the even greater change that would follow. In 2009, we officially entered the first wave of Industry 4.0. Built on inventions like the Internet, mobile, computers, the Cloud, and Big Data, this new digital era called the information age is the first step in a multi-wave era of change. It seems like a logical evolution, and yet the leap into the fourth industrial revolution is hurtling us forward into a whole new reality that can appear more like a dreamscape than real life. With each new wave of maturity come new levels of disruption across myriad industries. Here’s just an overview of what’s happening today and what to anticipate in the future:
The fourth industrial revolution is defining the new boundaries of prosperity, the future of work, and the policies that will lay the foundation for how companies compete and trade in the future. As illustrated above, there are 17 distinct pillars of technology that are working simultaneously to bring together the digital, physical, and virtual worlds. The results of that colossal collision include:
We recently entered the second wave—a shift that is fundamentally altering every aspect of business, the global economy, and ecosystems across all industries. AI is just now beginning to deliver unparalleled opportunities for growth and productivity, and these opportunities are quickly resetting the competitive landscape. Companies are using AI to redefine smart products and service models, create the next generation of operational excellence of automation and connectivity, and refine alignment across the value chain.
The early adopters of AI are already reaping real-life benefits. This makes it more urgent than ever for others to accelerate their digital transformations. The latest emerging and disruptive trends focus on everything from the AI economy to RPA, and deep learning to machine learning. The possibilities seem nearly endless in scope and applicability:
The AI investment is growing fast, dominated by digital giants who are spending in the ballpark of $35 Billion annually on AI, with 90% of this amount being dedicated to R&D and deployment, and the remaining 10% on AI acquisitions. Venture Capital and Private Equity financing is growing rapidly, with a combined total of around $14 Billion annually. Plus, industry adoption outside the tech sector is growing exponentially, and these non-tech companies currently have the most aggressive intentions when it comes to investing in AI. Adoption is broad and deep, largely because it is becoming well understood that AI can deliver real value to serious adopters and, perhaps most importantly, can be a powerful force for disruption.
Today, companies simply cannot delay advancing their AI digital journeys. Early adopters are already creating competitive advantages, and the gap between the leaders and the laggards is growing fast. A successful program requires companies to rethink their approach to information and data management as they move from historical to real-time data management, build ecosystems, and invest in workflow, smart automation capabilities, and culture.
AI is at the eye of the storm, and it is creating a shift unlike anything we have seen before. For investors, it’s clear that the breadth and depth of this change brings with it an investment opportunity nearly as massive as Industry 4.0 itself. By investing in each wave as it becomes available, investors will find themselves perfectly positioned on the ground floor of each of the waves that follows. Because companies must adopt each new technology to build and retain their competitiveness, every building block of every wave is a requirement for the next.
In Henrik’s words, “holy smokes!” Holy smokes, indeed. Today, few people grasp just how massive this storm will be. But there is no doubt: the perfect storm is brewing, and when it comes ashore, the changes it will bring are sure to surprise every one of us. Those who know that change is coming and invest in the early stages of each wave will be the ones who stand to reap the greatest benefits in its wake.
Henrik Von Scheel, is best known as the originator of Industry 4.0 and the mastermind of the German Digital Revolution (European Digital Agenda), which ignited the global themes of today. One of the leading authorities on strategy and competitiveness, Von Scheel is a Member of the OECD National Competitiveness Council, US Energy Committee 2030, One Belt, One Road (the Silk Road Economic Council), the Industry 4.0 Economic Forum, and more. He is proactively engaged in shaping the global themes of the future. Learn more at http://von-scheel.com/